Triple-R 1000 Standard with E-Boost

At the time of launching the Triple-R range back in 2015, it comprised two different tiers – Standard and Elite. The later featured higher output LEDs run at higher drive currents to achieve 30% more illumination. Last year the range of products evolved further with the introduction of the Competition tier of products, and upgrade to the Elite tier, now known as Elite2. Here we look to explain in a bit more detail the differences between each, and demonstrate the beam pattern variations.

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Never Stop Exploring

Friday, 6 January 2017 12:02:13 Europe/London

Ford Ranger - Lazer LED SpotlightsChoosing the right LED Light Bar can greatly improve safety and your enjoyment of driving at night. Nowhere is that more true than off-road, and particularly when the territory is unfamiliar. There are a few things you might consider upfront before parting with a little, or lot, of your hard-earned cash though, that’ll hopefully help make sure you don’t end up with a glorified oil lamp, or cursing a light which has given up the ghost after a few months!








Firstly, consider some basics. Where will you be using your lights? Is it just for off-road, or for use on public roads as well (to come on with your standard high beams), in which case you’ll need to buy lamps with an E-mark approval if in the UK and Europe. Look for the logo on the lens of the light to be sure; if there isn’t an E-mark then the light is for off-road only and should be operated by an independent switch. As an easy guide, all 4 and 8 LED units from Lazer Lamps have E-mark approval. If budget allows for it, consider a best of both world’s solution, with E-marked lights at the front of the vehicle and whooping light bar on the top of the vehicle for some serious off-road illumination.

Lazer Lamps - ST4 - E-Mark Approved

 Next, do you want more visibility close to the vehicle, at distance, or a bit of both? This might depend on your driving style, and where you expect to mostly use the lights. A combination, or hybrid, beam pattern such as the Lazer ST/RS/T ranges can often be a decent compromise between spread of light close to the vehicle, while still being able to see a decent way down the road or track. By comparison, a long-range ‘spot’ beam pattern, such as our Triple-R range, will likely give less illumination at the side of the vehicle in the first 20m, but the advantage is you’ll get better mid/long-range visibility. Have a think too if you need some dedicated work lights to provide ambient lighting once your vehicle is parked up. How often you drive at night, and how extreme (or otherwise!) the conditions you’ll be driving in, should also have a bearing on how much budget to set aside for your lighting.


Then do your research…carefully. It’s easy to be baffled by a load of (often unverified) technical specifications and info about light output, power, beam pattern, or build quality, that doesn’t necessarily give an accurate representation of how the lights perform. Instead, wherever possible seek independent advice from friends, fellow enthusiasts, owners’ clubs, or online forums where people have experience of different products and brands. Then, try to get a demonstration; at Lazer Lamps we have a broad network of dealers across the country, and between us and our dealers we’re prevalent at events where you can see the lights in action. At the least, check out video and photos which clearly show the lighting performance, on our website we show photos from an elevated and ground level perspective so you can see exactly how the beam pattern from each light compares. As with most technical equipment, as a general rule of thumb, ‘you get what you pay for’ so be mindful that what can seem like too good an offer upfront, may leave you wanting once you’ve got the product in front of you.


Land Rover Discovery - Lazer High Performance LightingFinally, think about mounting and electrical installation. There is a plethora of solutions, some universal, some bespoke to different vehicles, but typically mounting onto a 4x4 vehicle provides for more opportunities to achieve a nice integrated look, especially at the front of the vehicle when you can benefit from the lower profile design of LED light bars generally. Speak to the manufacturer or specialist off-road outlets; we’re always happy to take time to speak with customers and share examples of installations that have come before. So too, wiring your auxiliary lights needn’t be complicated. At Lazer Lamps we have a comprehensive range of wiring looms for different lamps and setups. Look for LED lamps that operate on 12V or 24V, and they’ll want to be installed complete with relay and fuse.



Then you’re good to go, and no longer limited to daylight hours for your fun and exploration!


Posted in News Off-Road Road Tuning Commercial Vehicle By Nick Linstow

Abenteuer Allrad 2016

Tuesday, 7 June 2016 21:25:26 Europe/London

Lazer Lamps at Abenteuer 2016

A little earlier than previous year’s, we are just back from our now regular annual pilgrimage to Europe’s largest off-road show – Abenteuer Allrad, held just outside the picturesque town of Bad Kissingen, 2 hrs east of Frankfurt. There are many great people, meetings, exhibitors, stories and memories to reflect on, so for those that weren’t able to be there, here’s our perspective on the week.


First off, because we’re British after all, a bit about the weather! We’re not sure why it is, but it seems every year we get lucky with the weather at Bad Kissingen (with the exception of Saturday afternoon/evening); the sun and warm weather does wonders for getting people from all across Europe through the gates. Their voyage is rewarded with a vast array of outdoor expedition and recreational vehicles, equipment, and accessories. It is impossible not to become encapsulated by what’s on show, and the wishful possibilities around your next trip, excursion, or weekend away.


Bimobil with Triple-R 28

We love this show because the visitors are in the most part very knowledgeable and specific in their requirements. A large majority are coming back to the show another day so they’re happy, and want, to spend time talking details, whether that’s about lights or anything else. Finding out about the latest technological developments, and/or about what’s coming next; the level of engagement is fantastic, and the team of 6 of us on the stand were more than happy to impart every last drop of knowledge and experience at our disposal.


This was our first year showcasing the new Triple-R 16, 24, and 28. The number of vehicles decked out around the showground highlighting their broad appeal, whether bolted to a pick-up’s roof rack, or atop a 14 tonne expedition truck. The imposing light’s certainly captured the attention on our stand, lucky for most it was sunny and sunglasses were a near necessity!


Genesis Import at Abenteuer AllradAs much as people love the staggering performance of the bigger off-road light bars, still the majority of people are focused on the potentially more practical range of road-legal driving lights. Appreciating the clear differentiator between the broader spread of light from the Hybrid Optic range versus the long-range illumination given from the Triple-R’s, you could literally hear the cogs turning as one person after another carefully considered the different buying factors, as they opened their wallets and headed off in the direction of Genesis Import (our German distributor) to complete their purchase.


M-Sport Ford Ranger

The growing appeal and recognition of the Lazer brand was tangible if nothing else by the number of vehicles sporting our lights. As we develop the technology, our distributors and dealers don’t less us down with more and more sleek, stylish OE quality installations which can’t fail to grab attention. Of particular note: the new M-Sport Ford Ranger revealed on Style-X’s stand on the opening day, and a 3D-printed Discovery 4 grille with integrated Triple-R 750s c/o OEM Plus.


As much as we enjoy speaking to end-users, Abenteuer Allrad is also a fantastic opportunity to catch-up and spend some good times with off-road distributors and dealers from across Europe. Thank you to all of you we met and spent time with over the week, including Pavel and Michael from Steeler, and Alex and Bine whose involvement each year is a huge blessing to us, and without their help we’d never have got through the Polish Moonshine!


See you there next year.

Lazer Lamps at Abenteuer Allrad 2016

Posted in News Off-Road Road Tuning Commercial Vehicle By Nick Linstow

M-Sport Announce New Partnership With Lazer Lamps

Wednesday, 17 February 2016 19:12:15 Europe/London

M-Sport WRC - Rally SwedenM-Sport is pleased to announce a new partnership with Lazer Lamps for the 2016 FIA World Rally Championship – taking advantage of the company’s new LED light technology from last weekend’s Rally Sweden.

The two companies have collaborated on a research and development project which has culminated in the Triple-R – a lighting solution that’s performance can be utilised at all levels of competition.

Offering weight saving and aerodynamic improvements, Lazer Lamps have achieved a three kilogram weight reduction combined with a 10 percent reduction in power consumption. Improvements in beam pattern – including spread and depth – have also been achieved and the team are keen to take advantage of the new technology.

Driver feedback has been encouraging and the Triple-R will be used across all of M-Sport’s rally programmes with an emphasis on the Ford Fiesta R5.

An R5 upgrade pack will be available immediately – allowing M-Sport’s valued customers to profit from recent development straight away.

Head of Rally Engineering at M-Sport, Chris Williams, said:

“We’re pleased to announce a new partnership with Lazer Lamps. Our crews have tested the product and – together with our engineers and designers – found good lighting performance and particular gains in terms of both weight saving and aerodynamic efficiency.”

Lazer Lamps Managing Director, Ben Russell-Smith, said:

“We’re very excited about the new partnership with M-Sport. We’ve done a lot of work with the team in order to get the right product for this season and we hope it will provide an advantage as they take to the stages of the FIA World Rally Championship.

“The new Triple-R lights were specifically designed with feedback from M-Sport. The team has been consulted in bringing this product to market and I believe that we have produced something that meets all of their requirements in terms of both performance and advantage gains.

“The initial feedback from the drivers and co-drivers has certainly been very positive and I’m looking forward to seeing what benefits we can provide throughout the year.”

UK Journalist - Paul Cowland - Shares His 'Lazer' Experience

Friday, 18 September 2015 13:52:07 Europe/London

Subaru STi - Lazer GrilleWhen it comes to pure, unadulterated enjoyment behind the wheel, not much beats the cool air and empty roads of a night drive, does it really? If your idea of heaven is a midnight dash through the most involving and challenging of country lanes, then forget the size of your engine or the ferocity of your brakes. The smart money is spent out front, illuminating the way. When it comes to cerebral performance enhancements, the future is most definitely bright, my friends!

When you stop to analyse it, Petrolheads spend their modifying budget on the most eclectic mix of upgrades; stickier tyres, lighter seats, faster remaps, stiffer suspension. The list is literally endless. Every penny spent intended to maximise performance, enhance the driving experience and improve looks. Occasionally, you even find the holy grail and tick all three boxes at the same time! The only problem, once you have created this fire-breathing, pub-figure boasting behemoth, however, is the state of most roads during the daytime. Try and shake out your 500bhp monster during the hours of daylight, and you’ll spend more time sitting in traffic than you will powersliding through ‘B’ road apexes. The sad truth is, modern life, road congestion and high-powered motors are not easy bedfellows…

One answer to this conundrum is your nearest trackday. Book yourself in to one of the many superbly run events throughout the year and you can drive safely at full tilt for the whole day. It’s not cheap though, and a day’s worth of fun, tyres and brakes can easily make a substantial hole in around £500-700 worth of cash. No, save that one for a treat and think a little more laterally. If you can stomach getting up early – or staying up late – then there is a world of entertainment to be had by rapidly navigating deserted local country lanes… always within the legal speed limit, of course…

Lazer Lamps - Auxiliary Driving LightsEven within, ahem, the confines of a 60mph ceiling, it’s amazing how much fun your car can be when driving it quickly at night. The beauty of night driving is that it’s always easy to see what other traffic is coming too, long before it gets to you. So, driving sensibly, and within a large margin of safety, it’s the ultimate playground to get acquainted with your motor. If you’re really looking to raise the bar in terms of activesafety, you might want to upgrade your lighting output a little bit, and this is where a company called Lazer Lamps steps in with their literally brilliant product range.

If you haven’t had chance to look at their website before, Lazer Lamps are an all-British firm that was born out of one lighting engineer’s desire to create the most effective motorsport and automotive leisure lighting in the world. That talented young chap was Ben Russell-Smith, and after years of creating bewildering clever LED lighting solutions for all manner of top-end OEMs, he decided to pluck up his courage and soldering iron, lock himself in his R&D lab and create a light that’s luminescent enough to worry your local Air Traffic Control at 50 paces! Joking aside, what he did create was bright enough, durable enough and low enough in mass to go straight onto the shopping lists of factory teams like Bentley and Aston Martin for endurance racing and Ford’s M-Sport operation for its WRC campaign. Put simply, these lights give you a high quality ‘white’ light, just where you need it, making night-time driving more akin to hooning around in daylight.

For my introduction to this product, my road test subject was a nicely sorted Subaru WRX STI – itself no stranger to a brisk thrape through a nicely winding back lane. Initially, nearly all of my seat time in this accomplished cross-country machine had been during daylight, so the whole USP of Lazer lamps has been lost on me. That was all to change one fateful evening on a late-night blast across one of the UK’s best driving roads; the A4086, or as it’s more commonly known, The Llanberis Pass. For reasons I won’t bore you with, I ended up making this journey at a somewhat antisocial 2am. Normally, In Summertime, this is a great time to be on the limit in a 340bhp turbocharged car. Loads of cool, dense air to keep the blower on song, coupled with a complete lack of traffic to allow for unimpeded progress. On this road, that’s a blissful combination, but this time around, with the ability to keep my main beams on – and therefore bring the Lazer Lamps into play, I had something of a driving epiphany. For the first time ever at night, I could see every detail of both verges in pin-sharp detail. Allied to this, my range of vision was significantly extended, allowing me to foresee hazards – as well as the road orientation – many seconds before I have been able to before on main beams alone. The effect was akin to driving in daylight, with the effect being on off hugely increasing my confidence to push on a little bit.

Lazer Lamps - Subaru STi GrilleI quickly noticed that I was able to make safe and controlled progress along this wonderful road much more quickly than I had ever been able to before. It makes a great deal of sense when you think about it; for even the most talented of drivers, you can only ever pedal as fast as you can see. That’s why even mental rallying types bedeck the front of their chosen steeds with more candlepower than the Eddystone Lighthouse on full beam. When you can really see where you are heading, chances are you’ll feel a lot happier piling at full tilt towards it…

So how do they achieve this kind of power from such small units then? Using thoserallyists as our yard-stick, we can all remember the awesome site of racks of huge dinner-plate sized lamp units on sideways pedalled Group B icons as they slithered through ‘80s night stages, can’t we? The downside to that old technology was the massive increase in frontal area, undoing any carefully calculated aero work that the designers had skilfully sketched in, and that’s before you start factoring in the heat of filament lights, the huge current draw they need – meaning a larger alternator and greater engine drag – their significant weight, or the fragility of the lights themselves and the fine, hot, burning wire within them. By comparison the hardy LEDs of the Lazer Lamps, the unit’s unbreakable polycarbonate lenses and the ingenious cooling and reflector technology housed within the smart, fully waterproof alloy casing mean that I’m getting a whole lot more light than my rallying heroes ever did, but  without the penalties of weight, drag, fragility or current draw. A bit of a win-win really!

The lights on this test STI were the ST4 versions, which have been fully certified for road use, making them fully Police and MOT (UK annual test) friendly. If you fancy a set with build in DRLs, then you’ll want the ingenious RS range, in either 4 or 8 main LED flavours. In either case, these can be mounted freely, or built into a custom grille kit as with the Subaru. Lazer Lamps are adding to their bespoke grille range all the time, but engineering firms like ZunSport can also fabricate up one-offs if you fancy the factory look on a rarer machine. For those wishing to see a full KILOMETRE ahead, Lazer Lamps has recently had its fully motorsport-proven ‘Triple R’ range EU approved, meaning that these can be fitted to a road car with impunity, allowing you to literally drive behind the same light output as the top Le Mans and WRC teams. As these too are wired into your main-beam circuit, it’s all safe, legal and sensible for road use.

High Performance LED Driving LightsIf you enjoy night driving, and let’s face it, who doesn’t? You should perhaps think about putting a decent set of LED driving lights a little higher up your shopping list. It doesn’t matter how big your turbo, your tyres or your talent may be. In each case, you can only ever exploit what your confidence –and vision – allows you to. By increasing your active safety and field of vision by carefully focussed white light I promise you that you’ll make much quicker and more enjoyable progress in your night driving. And believe me, if you ever find yourself on the A4086 at 2 o’clock in the morning, I absolutely guarantee you’ll agree it was the best money that you ever spent on your car!

Lazer Lamps Sheds Light on Competitor Products

Thursday, 23 July 2015 10:07:56 Europe/London

Here at Lazer, we’re often asked how our lights compare to some of the best competitor products on the market (and compared to some of the worst too!). We thought it was time to make some benchmark testing and bring some of those photometric diagrams to life for our customers!

We tested rival LED products from Rigid Industries and Vision X, in addition to an Ebay-bought light bar from China to see how that would stack up. Each Lazer product was compared with an alternative product of either a similar claimed raw lumen output and/or a similar price point.

Each product was assessed identically. Beam distances are measured figures for the 1 lux line, while the Raw Lumen and Power Consumption figures are manufacturer quoted numbers. All images were taken using the same camera and fixed settings, in the company of a third party assessor.


Lazer ST8 vs Rigid E2 10" Drive

Rigid Industries: Two 10" E2 series products (Driving and Combo optics) were tested against the Lazer ST-8 hybrid beam LED spotlight. The Rigid Industries E2 10” Driving light offered a wide spread of light immediately in front of the vehicle, but the beam pattern faded noticeably after 80m-100m. It was felt that the E2 Drive would probably give a little too much light on the road directly in front of the vehicle with insufficient distance to work well with normal road driving speeds. The E2 combo would be a definite improvement for normal road driving, but there was a noticeable dark spot where the narrow beam of the hyper-spot optic would leave the customer wanting when driving on twisty roads.




Lazer ST8 vs Rigid E2 10" Combo




The hybrid beam pattern of the Lazer ST-8 demonstrated that it’s possible to have a comfortable spread of light close to the vehicle, combined with outstanding range and a decent spread of light in the crucial middle-distance, up to 200m away. After this point the beam pattern narrowed but still delivered usable light well over 300m. While both Rigid and Lazer products delivered a clean, homogenous beam pattern, the colour of light from the Lazer products was slightly warmer (4750K), and more akin to natural daylight.

Lazer Triple-R 1000 Standard vs Rigid E2 10" Combo





Medium- to high-speed driving was best served with the Lazer Lamps Triple-R 1000 (Standard) LED spotlight. Both of these lights delivered good distance; the Rigid Industries Combo has useable light at around 420m, while the Lazer Triple-R 1000 delivers useable light to 550m. In addition to the distance, the Lazer product also offered a wider spread of light in that all important 200m midrange area, albeit without the additional short range light the Rigid unit provides. In terms of which product would be right for the customer, this would also depend on whether the vehicle already has headlights which can provide some of the illumination close to the vehicle.

Lazer Triple-R 750 Standard vs Vision-X Cannon 50W

Vision X: We tested the E-mark version of the 50W Cannon with 20 degree beam angle. Due to its large LED chip, the focal point of the 50W Cannon isn’t particularly concentrated. The consequence of this becomes apparent on the beam pattern where the focus of the beam doesn’t achieve particularly strong distance and a fair proportion of the light is close to the vehicle. That said, we measured the beam pattern to 255m (1 lux) with an overall illuminated area akin to a narrow hourglass.

In contrast, the broad 50m spread of the standard Lazer Lamps Triple-R 750 model stopped darkness encroaching in this area, delivering decent levels of light up to 250m away for medium-speed driving. Short-range visibility is designed to be boosted by a vehicle's original headlamps on full beam.

Lazer Triple-R 750 Standard vs Vision-X Cannon 25W




The 25W Cannon was a much more efficient unit, which provided decent levels of mid- to long-range light especially for such a small, competitively priced unit. The downside was the lack of width on the beam pattern, and the side-by-side comparison with the Triple-R 750 Standard intended to show what difference an extra €50 / $80 could get you.


Lazer T-24 vs Ebay 40in LED Light Bar (Combo)

Ebay: A huge contrast was delivered in this comparison test. The unbranded 42" LED Light Bar available from Ebay claimed an extremely high lumen output for the price, but 90% of this light filled the 30m space immediately ahead of the vehicle and couldn't muster up enough strength to carry on much further after. Indeed, barely any light reached the flag positioned at 50m.

The Lazer T-24 hybrid beam LED driving/work light delivered exactly what customers would expect from a 40" light bar. With a kelvin grade that closely resembles daylight (4750K) the illumination was such that you might think you're in the land of the midnight sun. Designed primarily for off-road use, the bar offered a huge amount of light in a clean, homogenous beam. Alongside an 80m spread of light, the T-24 offered usable light well over 500m into the distance.

The Ebay product test highlighted a common problem with Far-East imported products; we wouldn’t suggest they're all as bad as the light we tested (although many could well be worse!), but the lack of accredited third party data, and independent testing makes it difficult to purchase these products with much confidence as to the quality you can ultimately expect to receive. It should also be mentioned that this was the second time we’ve used this light (also featuring in our Lazer/Lightforce/China comparison movie), and two of the 60 LEDs had failed which gave a poor quality appearance, and not a great deal of confidence that this product will last long enough for any more benchmark testing in the future!

Shedding some Light on the Rallye Breslau

Monday, 20 July 2015 11:42:44 Europe/London

Golden Lazer

The Rallye Breslau comprises two off-road races across Poland and Bulgaria, held at the end of June and mid-September respectively. Running in one form or another since 1995, the Breslau Poland (which actually begins in Germany) comprises Extreme and Cross Country categories, and pits 150 teams against the elements for 8 days racing across 1500km of forest tracks, military grounds, quarry pits, and vast terrains.

This is our second year sponsoring, and it was a pleasure to be out there supporting the event, and pushing the Lazer Night Challenge on the Wednesday night, for the coveted ‘Golden Lazer’ trophies. It’s a great opportunity to hang out with the competitors who use, or consider using our products, and the first hand feedback is always valuable.

With the benefit of hindsight we probably arrived a day too early, but it gave us the opportunity to see competitors arrive and meet with everyone during scrutineering. Like everyone we were pleased to see the start of the race and it didn’t disappoint from the very beginning!

The action was relentless as Unimog’s battled past 8x8 racing trucks, with the Cars and SSVs constantly nipping at their heals over the several laps of the 80km stage. That first stage benefitted from some rain shortly before the start, it kept the dust under wraps, needless to say as the sun shone over the proceeding days things became hotter, dustier, and dirtier.

Team Gigglepin - Rallye BreslauPolaris RZR - Rallye Breslau


By the time of the Lazer Night Challenge, the competitors had all settled into the race. It was a later than expected start due to the preceding stage earlier in the day, and relatively long transfer to the new camp at Poznan, but enthusiasm abound for some night racing and things got underway shortly before midnight.



There’s something about a decent night stage that gets a lot of people going. From a spectator’s perspective we love seeing the various pillars of light weaving their way towards us, but talking with competitors the next evening, it seems there’s a noticeable difference for them which comes from being well prepared, or not. As Jean-Marc Meunier (Team Cap Quad) put it, ‘Good lighting gives me a lot of confidence’. Regardless of whether teams were using Lazer products or not, we still saw a number of teams poorly prepared from a lighting perspective to deal with the challenging terrain and tough navigation. Whether in a mud hole, or looking to floor it down a fast flat section, if you can’t see where you going, or where to go next, you’re going to struggle!

Team Toyota Evolution - Rallye Breslau

From our perspective, we were delighted to see P1 and P2 in the Extreme Car, and P1 in the Cross Country Car categories, all using Lazer products. Coincidence? Who knows. The sun was coming up by the time we made it back to camp, and the gentle rumble of the petrol generator orchestra stirred us awake an hour or two later, but it didn’t matter, we had a great night, and during the day were delighted by the positive feedback from various teams running Lazer products the night before. Added to this plenty of interest from other teams looking to upgrade to a high performing, more reliable setup in future. Happy days, and nights!


Here’s a selection of comments back from competitors:

'This year we switched to Lazer, which really helped us in the night stage which we won.' #216 - Daniel Boiteux / Yves Maures (Team Toyota Evolution) - Toyota HZJ 75

'The lights were awesome. The best we have ever used on our car.' #308 - Raz Heymann / Hillel Segal (Pointer/3M) - Segal Segal

'The lights were incredible as always, amazing distance on the Triple-R's while the ST/RS lights gave a spread of light which really helped with navigation.' #238 - Jim Marsden / Wayne Smith (Team Gigglepin) - Gigglepin Defender

Cap Quad - Rallye Breslau

'The Triple-R gave me great distance illumination which complimented the quad's built-in lights.’ #105 - Jean Marc Meunier (Cap Quad) - Polaris Scrambler 1000

'[Lazer] is the perfect product for us, we had a lot of range and good spread.'...'Yesterday we had a problem when we rolled the car, but at least the lights are still working!' #209 - Stefan Henken / Mario Schneider - Suzuki Samurai SJ 413

Posted in News Off-Road By Nick Linstow

Land Rover Monthly visit the Lazer Lamps Production Facility

Thursday, 19 February 2015 13:55:24 Europe/London

Land Rover MagazineConsumer understanding of the intricacies of LED lighting technology has come a long way over the last 4 years since Lazer Lamps was formed, but we’re still trying to fill a knowledge gap crucial in helping both retailers and consumers understand why not all LED lights are made the same. It’s inevitably a technical subject though and while being able to demonstrate lighting in action will always be the best way to ensure consumers can make educated purchases, we know this isn’t always possible.

The myriad of misleading technical data doesn’t help the situation, and while there’s greater recognition of what is and isn’t important and relevant, we know not all manufacturers will fall in line and publish measured isolux readings to simplify product comparisons, but we can at least live in hope that using lumens as a measure of a lights effectiveness soon goes the way of the dinosaurs! 

So it comes down to the marketing department to help sell the products, position the brand in the right way, and educate representatives and consumers alike, but can you always trust them?! Often inaccurate or misleading information is hidden behind glossy slogans and straplines, and the truth is shaped around what you can, and what you want, to say. Consider the example of lights manufactured in China, but repackaged in the UK; it doesn’t actually make for lights ‘made in the UK’.

So from our perspective, while we’ve always tried to be very open and transparent about our products and their manufacture, we were delighted with the opportunity to welcome Ed Evans and Steve Miller from Land Rover Monthly magazine to visit the Lazer production site, and take a closer look at our products, and get a bit more of an understanding about LED’s and what makes the technology work well, and sometimes not so well. The resulting piece is well written, informed, and provides a great background to auxiliary LED lighting from the perspective of guys that haven’t spent hours considering the best adjectives to sell our lights. If you’ve an interest in auxiliary lighting it’s well worth 5 minutes of your time. 

To read Ed’s article please click here.

2015 Autosport International Show

Friday, 30 January 2015 13:20:49 Europe/London

Team Gigglepin 4x4The 2015 Autosport International show in Birmingham was an excellent way to start the New Year and show our current and forthcoming products – thanks to all of our customers who made it on to the stand!

The outstanding feedback we received from those drivers who have already used our lights proves once again the competitive advantage that Lazer gives at night time race events. We were also able to show customers a preview of our new product line which will launch in March 2015, to deliver more than five times the peak intensity of our current lights, equating to almost three times the distance.

It was great meeting the guys from M-Sport, they were displaying their 100th Fiesta R5, and their new 600bhp Rallycross car. It was also a pleasure to see our partnership with Acorn Motorsport Division going really well with our lighting contributing to the Team’s competitive performance.

On the Extreme off-road side, there was a fantastic display for the Ultra4 Race series, and it was great to catch up with our sponsored drivers, Team Gigglepin and Offroad Armoury.

We are looking forward to supporting these guys throughout 2015, they’ve got an incredibly tough race schedule, some epic videos, photos and results expected from those guys.

Acorn Motorsport

Lots of Endurance guys came to see us, our lights have made a big impact in the Britcar, Barcelona 24hr, and other endurance track series over the years. Britcar returns to Silverstone with another 24hr race this year, we’ll certainly be there to support our teams with good tips for getting the most out of their lights.

2015 is shaping up to be a very exciting year for us and for the teams running our lights…Hold on to your pants!

Balkans Breslau Roundup

Monday, 6 October 2014 10:39:08 Europe/London

Balkan Breslau

Races don’t get much tougher than the Breslau Rally, and the Balkans Breslau this year has been extremely tough, not just during the race but also pitching up camp in the evenings. The final results are in, and we congratulate the podium placed competitors, a gruelling event by anyone’s standards! Placings by group are as follows:



We know motorsport to be tough and sometimes dangerous, but we were relieved to hear that the Race2Recovery guys made it out of a particularly difficult situation in one piece. Read their full story, a graphic account of what it’s like getting out of a vehicle that’s upside down in a river following a high speed crash:

We’re looking forward to being part of this event next year, many thanks to the organisers, especially Alex, Vilena and Chris for organising such an incredible event. 

Posted in News Motorsport Off-Road By Nick Linstow

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